How we increased inbound MQLs by 463% in 12 months with growth marketing and a limited budget
This article is based on my experience working in growth marketing for Chaser, a B2B SaaS platform in the receivables space where we increased marketing qualified leads by 463% from May 2020 to May 2021. Whilst this is based on my experience marketing our SaaS solution, I hope many of the findings and lessons learned will be applicable to other marketers in the B2B space.
As anyone who has worked in marketing for a startup will know, when it comes to generating leads, budgets are tight — you can’t just throw $10,000 at an ad campaign with a catchy message and hope it works. You need to use budgets wisely, measure everything you can, and wherever possible — have clear proof of results and return on investment.
“A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable” — Ryan Holiday, Growth Hacker Marketing
Whilst not everything in marketing can be precisely measured and pinned down to its exact impact on bottom-line revenue, it’s important to do what you can. The results we achieved were measurable due to having diligent tracking linked back to our CRM in place.
